Logo & Banner – Graphics Design Outsourcing

What are Logo and Banner

Banner and logo designs are amongst the most powerful tools for effective online marketing. You can either design them on your own or extend the design job to an expert. The advantage of outsourcing experts to do the design job is that they are likely to come up with a superior design. This is because they are not only experts but they will not be biased. Creativity is a gift, if you don’t have it, then have someone else do the work for you.

A banner is usually a branding tool that is usually placed on top of your website. Depending on your respective needs the banner can either be designed as a static banner or an animated one. A banner can also be used in affiliate websites to market your online business. On the other hand, a logo can either be a brief textual representation or a striking image that represents the type of business you engage in. in other words, your business’s logo should be designed in a unique way for it to set your business apart from competitors’.

The Need of a Logo & Banner

A picture is worth a thousand words. A well designed logo and a banner may be an extension of this maxim. A banner or a logo is a summary of your online business, represented by an image. When the two are designed well and placed in strategic places, they can generate unlimited traffic to your website.

Banners and logos are also effective for generating income and are also proven effective for those who are doing affiliate marketing or simply just an image that makes your website look more appealing.

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Outsource vs In-house – Which Way to Go?

Outsource Vs In-House Work

Outsource InHouse business supply chain decision

In-house work is done by employees on your payroll. Outsourced work is done by freelancing professionals, day laborers, consultants and professionals paid per job. In-house work must be done by employees who generate labor costs, payroll taxes, insurance costs and may be unavailable when required. Outsourced labor does not require payroll taxes, unemployment insurance, benefits or vacation time.

Outsourcing has always existed. Why retain a janitor on staff who may be out sick when you can hire a cleaning company? Why pay a Certified Public Accountant a salary year-round when he can be paid to do taxes on a quarterly or annual basis? Outsourcing is simply a matter of hiring individuals or companies to provide a specific service or product instead of relying upon employees on the payroll to do it.

Main Benefits of Outsourcing

    • Outsourced labor does not require payroll taxes, unemployment insurance, benefits or vacation time.
    • Outsourced labor is hired per project or for a specific time period without requiring the complex process of hiring and firing employees.
    • Outsourcing eliminates the ongoing cost of maintaining an employee and converts it to a periodic cost.
    • Outsourcing via the web allows companies to tap into expertise located anywhere in the world.
  • Outsourcing can save money by allowing employers to tap into lower cost labor pools.

Why You Should Outsource

Job outsourcing does not equate to job loss. Companies like Ford used to have cafeteria workers on payroll. Now they save money and improve service by paying a food service company to manage their cafeteria. Job outsourcing has expanded beyond the standard service sets of financial, cleaning and food service. The internet has expanded the range of services available to include web design & development outsourcing, article writing and content creation, seo outsourcing, PPC advertising outsourcing, and management, IT security, translation, technical support, event planning and administrative services, and so on.

While the image of outsourcing is the reliance upon cheap but low skilled laborers overseas or without adequate skills, this is only part of the story. Finding a translator for a rare Asian language no longer requires multiple newspaper ads around the country but a simple web search. Retired professionals are now able to accept outsourced work on a part time basis to help generate income. Outsourcing firms also tap into the highly skilled but underemployed labor pool in rural areas, those working part time but wish to work full time, and professionals on furlough.


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