jon, Author at Outsource Force

7 Tips for Effective Negative Keyword PPC Management

Posted on December 16, 2012 by jon

Negative keywords are those words or phrases that disallow your PPC ad from displaying for search terms which are unrelated to your website. Hence, in paid advertising, negative keyword management is an important foundation of an effective and fruitful PPC campaign. If properly managed by any internet marketing outsourcing company, negative keywords will improve your CTR (click-through rate), increase the relevancy of the audience and essentially, save you money.

It is therefore important that proper management of the negative keywords is implemented in order to maximize the effectiveness of this PPC strategy. Most online marketing outsourcing companies are probably familiar with some of the listed considerations.

Run and Rely on SQR (Search Query Report). This is the essence of the negative keyword technique because it will give you data where your ads showed and what terms were used that made the ads show up which are relevant and not relevant to the business. Generating the SQR is recommended done at least once a week for new accounts and every few minutes for more mature accounts.
Separate Campaign and Ad Group level negatives. Identifying which keywords belong to campaign level and which terms belong to ad group level is important in achieving an effective negative keyword strategy. Campaign negative terms could be wide-ranging words for products that do not belong to your business. Ad group level terms are the more specific and targeted words.
Negative Keyword Should Lead Users to the Right Place. Internet marketing company running PPC ads should use negative keywords to bring users to the specific landing page of your website to avoid overlap.
Don’t add too many at once. Some outsource internet marketing campaigns for large accounts tend to overdo it by running huge SQR audits and including too many negative keywords in the campaign. With bulk negative uploads, it will be difficult to identify exactly which negative keywords caused the issue.
Create a Negative Keyword Lists. Managing account-wide negative keyword lists should never be difficult. One way is to create a spreadsheet which breaks the list into 3 categories: list of negative keywords, why they are negative keywords and where such keywords are found in your PPC ad.
Differentiate Irrelevant and Poor at Conversion. Some negative keywords are included in the list because they are irrelevant. Others, because they showed that they fail to convert. Caution should be exercised before lumping irrelevant and poor-converting negatives with the regular negative keywords. It might be better to spin them off into new lower-bid ad campaigns.
Run Regular Checks on Your Existing Negative Keywords. In order to make sure that negative keywords in your list remain to be negative keywords over time, and not blocking traffic that is relevant to your site, you should run regular checking on your negatives every few months. Updating the list and aligning it with the latest activities of the business will eliminate missing out on traffic because the keyword has not been removed from the negative keyword list.

Regular monitoring of the keywords you are working on will greatly increase your campaign’s effectiveness. By doing a regular check on your keyword, you see which one works and which one is not working. This way, you can save enormous amount of money, which could be used to increase the budget of the current ad that is already converting or it could be used to run another campaign for other keywords.

Is Social Media Marketing Right for Local Business?

Posted on December 09, 2012 by jon

Financially restricted small businesses find it hard to engage in marketing and advertising that are not cost-effective. Their financial limitations can only allow them to use marketing tools or strategies that will not eat up a lot of funds. Fortunately, social media offers tools for advertising and promotion, which do not entail so much funds. Social media marketing is a new form of marketing that most businesses are pushing their efforts to, primarily to capture the massive number of users or major social media sites and networks.

With all of the optimization techniques being made as the main reasons for improving business activities, localizing your business’ marketing and advertising campaigns may prove more beneficial. Adapting local social media marketing campaigns that specifically targets all potential clients. Social media campaigns are proven to be result-oriented and cost-effective when targeting local market, which is set in a more fast-paced manner. Being viral is the name of the game when we talk about social media.

This means targeting potential local customers and marketing directly to actual consumers in the area where the business is operating. It can be a simple tweet about how your special dessert ended up on the mayor’s table, which may be enough to get people to visit your cafe or bakeshop. Local social media marketing allows you to:

Post and promote short-term coupons, promos, special offers
Make special announcements about new products, upcoming sales, or social events, launching of service, etc.
Use local festivals, holidays, or local events as opportunities to promote your business.
Engage in real time conversations with customers on feedbacks, reviews, opinions, etc.
Establish a more personal relationship with your current customer-base and increase it exponentially through the people whom you’ve established connection with.

Benefits of Local Social Media Marketing

Using social media sites to market and target locally, you are developing a personal relationship with existing customers as well as potential clients. And because the strategy is localized, your efforts are not wasted, and instead directed to the right customers. Small businesses are able to make the connection to the targeted consumers instantly by asking questions or leaving feedback or comments via Facebook, Twitter, Google+, Foursquare, or other form of social media platform used by local customers. From these interactions, you are giving exactly what your consumer needs. You are gradually building your reputation as a consumer-oriented business proprietor who values opinions of customers and exceptionally provides consumer needs. Imagine the expanse of promotion your business will have if word spreads around the social media community. And that’s free promotion to the fullest.

The constantly increasing social media trend makes local social media marketing a useful, effective, and viable tool that will help local businesses in their promotion campaigns. It increases the business’ site traffic, engagement, customer relation, and online presence.

Establish your Presence

As the initial step towards local social media marketing, you need to establish your presence in the major social media sites. You need to set-up a Facebook page or a Twitter account or a Google+ Local page for your business. If your area is more of a Facebook community, push your marketing efforts in Facebook and supplement with Twitter and other social media sites. Make sure that you’re present to every social media platform where your target market is present. Promote the Facebook, Twitter, Foursquare, or Google+ Local pages by including the pertinent addresses at the bottom of business cards or flyers to call the customers to action into looking up the sites and starting to build the relationship from there. In no time at all, your business will get all the buzz you have been hoping for because the local community has responded to your posts.

Doing social media marketing may seem like an easy task, but don’t allow yourself to get blinded by this idea. Social media marketing entails a lot of knowledge not only of the customer you are targeting but how could a business specifically trigger emotions and engagement to its market and eventually convert those reaction formations into actual sales. Special marketing and online advertising skills must be present in order to effectively execute planned actions. You may want to remember that online marketing for small or local businesses’ can be outsourced.

Best Web Design Trends of 2012

Posted on December 05, 2012 by jon

Web designs consistently change year after year. What have been developed the previous year have been improved or revamped totally to give way to better web design applications for the next year. The constant changing and updating of web designs have kept many web designers on their toes as they try and keep themselves updated and abreast with the current innovations and trends. Website design team in the Philippines never stops, similarly, in their quest for more practical yet functional approach of designing websites for their clients.

The year 2012 brought with it a wave of interesting design trends complete with enhancements or improvements from previous or older versions. The following, according to some web design experts are considered the best web design trends for 2012 as used in many websites dominating the World Wide Web:

- - HTML5, CSS3 and JQuery. HTML5 has gained quite a bit of traction in the last year or so. Major browsers are supporting HTML5 now and many website designers have tapped this application for their web design concepts. HTML5 capabilities are phenomenal as it allows web design team to create truly interactive experiences versus simple animations. Combining HTML5 with CSS3 and Javascript results to a rich playing field of interesting web design possibilities. Big brands like Apple and Google have used HTML5.
  - The Grid. The original objective of the grid was to streamline web development by using common dimensions in the design layout. Web designers use grid layouts, which can be aesthetically pleasing.

- - Large Background Images. In many ways, this web design trend is becoming a best practice. Used by web developers to maximize a smaller marketing budget to engage a wider audience, large background images are used. Large images usually draw a visitor in, creating more of an immersive user experience.
  - Mobile Compatibility and Responsive Layouts. Web designers can no longer ignore the demand and growth in mobile usage and therefore has to consider it in every web design. Responsive web design refers to how well a layout responds to the size of the screen. And since most web design clients require for their website to be available in mobile devices as well, mobile compatibility and responsive web design layout have become a necessary element integrated into the design of the website.
  - Typographic Layouts. This is an extremely effective and creative way to get the attention of the site visitors. With Typekit and Google Fonts, a website’s performance and accessibility are no longer hindered by extra images.

- Social Media Integration. Social media integration on your website has become as important as basic navigation. Most website designers include social media links on the website in a more prominent way highlighting its importance.
- Illustration. This has been used for many years now. It always adds a humanistic dimension to website design. However, it has evolved and become more popular and has been made more integrated with full user experience.

With the continuing advancement in web design arena, more web design trends may be added to this list. Web design services companies and providers can anticipate more elements that will enhance and improve the visual appearance and functional performance of a website in the coming years. Expect more creative and appealing website designs in 2013.

Understanding User Engagement: How to Measure It and Get People More Engaged

Posted on December 02, 2012 by jon

Measuring user engagement is critical to any online marketing effort. These measurements will tell you if there are areas in your website that need to be enhanced in terms of optimization elements; if the optimization technique is still effective or not, is your landing page well-optimized and provides answer to user query. Is your marketing material effective enough in triggering user behavior to get engaged with your business? Understanding these, the challenge now lies on how such user engagement can be measured and created.

Owners of business websites should know that not because they have a website running on the World Wide Web, they can just sit back and relax and wait for the successful conversion of leads. Assuming that the website is optimized for search engines, there can be an expected increase in traffic to the site. But why are there any conversions so far? What could be wrong with your website or your SEO techniques?

As a website owner, it is important to answer these questions as the answers would lead you to doing the one thing that you have so far neglected doing – measuring user engagement. You need to find out how the people visiting your site interact with your site. Do they stay long or do they quickly close the site and move on to the next one. Did they visit the other pages within the site?

The following can help you measure user engagement and some tips on the side.

Search Engines and user engagement. By using Google Analytics, you can measure user engagement by setting goals for each action that you describe as engagement; define a non-brand keyword visits segment (they are the visitors landing on your website using keywords not related to your brand); check the keywords that win and those that lose. This should give you a general idea on how your website engaged the users. You might notice that some keywords trigger a better conversion rate than others.
Landing pages and user engagement. Discover the leaks from your landing pages as some users that come from certain keywords are likely to engage but the landing pages they end up with are not helpful. This should be resolved immediately so as not to waste the user already on your landing pages. Look for big bounce rates and take action against them. If need be, redesign the website or the landing pages in order to get the users engaged.
Behavioral targeting and user engagement. Click on the top pages and look for the entrance keywords report. Now check out the bounces for each keyword. A high diversity between bounce rates proves that different users visit with different intentions. Offer customized content like headings, call to actions which readers should find interesting and compelling them to take action.

Know though that user engagement is not one you can measure with a standard formula. It is a mix of quality and quantity metrics varying from website to website. However, users that post comment on your blogs, subscribe to your newsletter or RSS feed, submits a contact form, or buy something are the kind of users that engage.

It is very important to note how users behave when they visit your site to come up with tactics that will increase not only website traffic but conversion as well. Changes may be made to hit targeted goals and to attract more users to enter and be engaged with your website.

One of the many advantages of online marketing is that any online marketing experts or practitioners can easily track down data and measure the quality of their marketing material. From there on, they can easily improve their strategy and be more effective.

What Is Short-Tail Keyword

Posted on November 25, 2012 by jon

One of the most important part of search engine optimization is knowing what keywords to use and how to use them. All internet marketing outsourcing companies know about this and have done comprehensive research on the relevant keywords they have to use for every online marketing technique they implement – be it in content, ads, blogs or other marketing media. As most SEO experts will attest, keywords are critical in getting high ranking with major search engines.

For every SEO campaign, efforts will start with an extensive keyword research and analysis in order to identify the relevant keywords that will play a major role in achieving search engine rankings, increased site traffic, etc. During such research, search engine optimization professionals are bound to encounter two keyword terms – short-tail keywords and long-tail keywords. These two words need to be understood clearly and what impact they have in SEO campaigns.

Short-tail keywords are more generic – with a much broader scope. A short-tail keyword is 1 to 2 word phrase. Such short phrase may refer to a very broad subject or topic. In SEO terms, short-tail keywords will generally be difficult to rank in search engines due to lack of specificity. They are widely used in the many websites running across the internet, and search engines are having difficulty deciphering which pages should rank for such widely used keywords.

To better illustrate and understand, finding a short-tail keyword for a law firm specializing in divorce, based in Chicago that is trying to attract customers within a 100 mile radius of its Chicago location, will lead to “attorney”, “Chicago attorney”, among others. If you key in the keyword “attorney” in Google search box, it will return with about 374 million global results. Doing the same for “Chicago attorney” will yield about 212 million global results. While these results could mean great traffic, the problem lies in making the keyword on your website rank with Google’s first SERP.

Internet users and consumers usually start their search for a product using short-tail keyword. When one doesn’t find the specific product being searched, more specific words will be used to help get the page wanted and needed up in the search engines results page. When you become more specific with your search, your keywords become longer and more targeted.

It will be more difficult and costly to survive the competitive market by using short-tail keywords. With many sites using the same, it will be difficult to guarantee fast ranking with search engines without investing so much time and money in building such keywords for your site or brand. Your site will definitely be included in the SERPs, but the question is which page will your site be?

Like search engine rankings, the conversions on short-tail keywords are not as high compared to more specific or long-tail keywords. This is because a searcher using a generic keyword to search for something will not likely stop with the search until they find the specific result. And to achieve that, the searcher will likely end up adding words to the broad keywords that will indicate specific qualities or characteristics of the item being searched for.

As such, search engine optimization specialist from online marketing firms would rather exert their effort using long-tail keyword as their primary keyword to easily rank websites, and then use short-tail keyword as secondary keyword to somehow help in increasing site traffic, site ranking and the much wanted conversions.

What is Google Authorship and How Does it Affect Ranking?

Posted on November 20, 2012 by jon

Google authorship or agent rank refers to that method developed by Google, wherein web content producers could verify their identities with Googles’ Author Verification and connect their content anywhere on the web with their Google Plus profile. Its aim was to weed out content scrapers who take an original content of another author and post it on their (scrapers) site as their own. In many cases, the original author is outranked by the content scrapers in search results.

Many internet marketing experts considered the move an excellent way to build their online presence and reputation as authors who verify their identities with Google could get a snippet enhanced search result with their author profile photo and a link to their Google Plus profile, number of Google Plus circles they’re in and a link to more of their related content. This means that the content is bearing some sort of an author’s signature indicating authorship of such content.

There are certain instances that when a specific author’s article was clicked by a user and the user stayed in the author’s page or read through the end of the article, once the user click the back button, other reading materials written by the same author will be shown on the search result. Those articles do not belong to just one website, it showcases different articles from different websites which the author has made a contribution to. This just shows that once an author have substantial materials, Internet users shows engagement, find the article informative and trust is created.

Google found a way to reward verified content authors by inserting additional images and links into search engine results for their work. Such enhanced results generate a higher click-through rate as against traditional results mainly due to three factors – Visibility, Placement and Trustworthiness. Internet marketing experts will no longer have to worry about their content being stolen by other sites. Their content or contents bear their authorship.

But how does Google Authorship affect the site’s ranking? To date, the use of Google Authorship in search has not really made a significant mark yet. In essence, Google allowed verified authors to publish their contents with their photo and profile and a link to their Google Plus page. What this has done to some authors is it helped increase their CTR and showcased other works from different websites.

However, some experts consider Google Authorship as not one of the prime signals that determine search rankings. In other words, Google Authorship is not one of the 200+ direct ranking factors just yet. Agent rank though is included in the social signals and social signals happen to be one of the 200+ prime factors in search engine ranking. This means that while Author rank is not an algorithmic factor, it is a strong factor in their social signals, which are used by Google and other search engines to weigh search results. Google has not attained yet such signals that would identify high quality authors. In short, Google Authorship still has its effect in search engine results ranking, even if indirectly.

In conclusion, Google Authorship or agent rank can affect search rankings through the social signals factor. Authorship becomes an important social signal because it allows Google to attach those signals to an individual, not just a web site. The effects are rather minimal compared to the effects of direct factors such as backlinks. Under this scenario, web authors should strengthen and enhance their contents for social media in order for Google to recognize their social signals as an indicator of high quality author.

But how does Google plan to use author ranking in the near future? Nobody knows the answer to that question as of yet, so online marketing experts across the globe should start building up author rank.

Internet Marketing Outsourcing for More Customers & Increase Profit

Posted on November 16, 2012 by jon

Thank you for visiting our Page.

Before you exit this video, I would like to ask you 1 question. Is there anything that an internet marketer from a western country can do, that an internet marketer from the Philippines can’t?

I’m Darrel from Outsource Force. We do Internet Marketing for our clients from the US, UK, Canada, France, Australia, Hong Kong, Thailand, and more. and Yes, we are in the Philippines.

We have a solid team of full time Writers, web designers & developers, SEO, PPC, and Social Media Experts. Anything that is related to internet marketing, we do it.

If you are seriously looking for more customers and increase your profit, start your Internet Marketing venture with us now. Here’s how we can help you.

1. If you are new to internet marketing, you probably don’t have a website yet. No worries, to help you get started, we will do the layout, design the logo, and write the content for you.

2. If you have an existing website, but not yet listed on the first page result of search engines, we’ll optimize it and make it rank for you.

3. If your website has some visitors but is not converting. We will optimize those landing pages for you, make those visits convert into inquiry, and eventually into sales.

4. If you want brand awareness through social media like facebook, twitter, youtube, linkedin, pinterest, and more, we will build your presence, manage, and promote your account to reach your target audience.

5. If you want fast income and flowing visitors to your website, we can set up a PPC campaign for you, to make your website appear on the first page, or wherever you want it to be displayed.

6. Other marketing materials that we can use for your internet marketing campaign such as PDF, Graphics, and Banners, we got it all covered.

SO, DID I ANSWER THAT 1 QUESTION?

Please fill out the form on our website for a free consultation. If you have an existing website, make sure to include it to take advantage of our Free SEO Analysis. We will tell you how your website is doing and it’s current ranking in search engines like Google, Yahoo, and Bing.

You may also visit our portfolio page, to see some of our best work. Feel free to contact any of the businesses listed for reference.

Should you have further questions, please contact us, through telephone, live chat, or send us an email at info@outsource-force.com.

We’re looking forward to helping grow your business online. Thank you for your time.

What is Long-Tail Keyword

Posted on November 13, 2012 by jon

Every SEO or webmaster knows of what role keywords play in optimization. When writing relevant and compelling content for a site, it has to use relevant keywords so that search engines will be able to rank the site accordingly. Online marketing outsourcing companies place similar importance to keywords when they create their ads or other online marketing materials. And that’s because search engines locate sites according to relevant keywords used by the internet searchers.

But what are long tail keywords? How do these keywords impact optimization of a site? Long tail keywords are a type of keyword phrase that has at least three to as many as six words in the phrase. This type of keywords is used when the website wants to refine search terms to the web page. In other words, these are the keywords used by the searcher when looking for highly specific information.

Like regular keywords, long tail keywords are used to define the contents of a web page and what the website owner wants to be found by the search engine crawlers. These keywords like the regular and normal keywords aim to get the website on the SERPs. But unlike the regular keywords, long tail keywords are highly specific and tend to draw less traffic for the website. What long tail keywords tend to draw is more quality or targeted traffic that will in all likelihood lead to more conversions than the normal keywords.

When used in PPC bidding, long tail keywords are more cost-effective as there are not as many people attempting to place bids on such keywords for PPC ads on SERPs. And this is important for small or startup internet marketing outsourcing companies. If the target is more specific, the chances of achieving the desired conversion run high at a lesser cost.

When visitors use long tail keywords, they are being specific and accurate about what they are looking for. When a visitor wants information on ‘blue suede shoes’, it is more logical to put the entire phrase instead of just using ‘suede shoes’ or ‘blue shoes’. Long tail keywords in effect filter out the search to be confined to the specifics dictated by the search. It is therefore, important that internet marketing outsourcing specialists have a good knowledge on long tail keywords that they should use in their internet marketing campaigns.

The main reasons why a business should focus on using long tail keywords are:

They can easily rank in search engines
There is less competition
They will not be present in keyword database because search volume is very minimal and therefore not many website owners or publishers will use them
They can boost targeted traffic
They can boost conversion

To be successful in using long tail keywords, internet marketing outsourcing companies should know which long tail keywords are actually searched for on the major search engines. And to be able to get that information, they need to do some research to find which long tail keywords that will likely produce quality traffic to your site. Some steps that can be done to find long tail keywords are:

Through brainstorming. Step into a user’s shoe and conduct an imaginary search or ask friends and relatives to suggest long tail keywords if they were to search for specific products.
Competitor Analysis. Check competitor’s product page and find what long tail keywords they have used.
Check your log files for long tail keywords. Your log files should show what long tail keywords people have used to find your website.
Use Google Adwords. Since Google is a major search engine, you might want to look at a monthly search volume of the long-tail keyword you have in mind to ensure that there are searches being done by internet users.

Long-tail keyword is specific, targeted, less competitive, and converts better than general or short-tail keywords. If you have a newly established website and wants to make good branding and impression, then, using long-tail keyword in search engine optimization effort is your best choice to rapidly appear in organic search. The same route can be taken by businesses who have old websites to boost ranking.

The Importance of Keyword Cannibalization

Posted on November 06, 2012 by jon

For any search engine optimization company, the issue on keyword cannibalization should be met with the same importance as what you give to other SEO related concerns like keyword stuffing, broken links, use of the same anchor text multiple times, etc. Without fully understanding the threat posed by keyword cannibalization, one will never realize the detrimental effects it has on the site’s ranking.

Keyword cannibalization occurs when the pages within your site battle against each other for specific keywords. Having multiple pages targeting exact same keywords is like eating the chance of other pages to achieve rankings. In most cases, this is done by SEO company unintentionally and without realizing that keyword cannibalization is already killing the other pages within the site, thus affecting the overall ranking of the site.

Search engine crawlers, when faced with a situation where multiple pages appear for a single keyword entry, will not crawl on all pages (no matter how many they are), but will only choose one (out of say ten pages) with the best relevant content. The remaining 9 pages will be totally scrapped. When this happens, the search engine optimization efforts you have painstakingly integrated into those pages will be lost including potential clients, unique visitors and returning visitors.

To best appreciate the impact of keyword cannibalization on SEO efforts, the following lists down the rank-boosting features lost with keyword cannibalization as explained by Rand Fishkin in an SEOmoz article:

The value of internal anchor text on one target is diminished by spreading out to multiple different pages with the same subject.
The value of content quality will be compromised. Instead of having a single page with the best content to attract links and referrals, you end up having multiple pages of lesser content value.
The value of the external link is not consolidated into one page but rather spread out in many pages within the site.
A single page with good conversion rates performance is always better than multiple versions with low conversion rate performance targeting the same traffic.

Having understood the impact of keyword cannibalization, one can focus on implementing ways to prevent or avoid keyword cannibalization. Instead of targeting the specific keyword on every page, the pages are geared on unique and relevant variations of keywords (i.e. women’s sunglasses, men’s sunglasses, kid’s sunglasses) with all of them linking back to the original or main page for the specific keyword targeted (sunglasses). This makes it easy for search engine spiders to determine, detect and identify the most relevant page for every query. Not only will this be valuable to search engines but it will also give a better user experience and a more organized information structure.

In case keyword cannibalization is already existent on your site, the best way to counter it is to implement a 301 on every ‘cannibalized’ page to a single version. This will ensure that your site visitors will get to the right page. Additionally, the link equity and relevance built and established over the years will direct search engine spiders to the most relevant and highest-ranking page for the query.

You can ask your search engine optimization team or your SEO service provider to check on your website’s keyword cannibalization status and make necessary changes if there’s any. The immediate repair of website pages targeting the same keyword will avoid search engine robot confusion in crawling your pages and will rank your website accordingly. Also, Internet users will find ease in navigating your website that could increase website traffic.

After correcting keyword cannibalization mistakes, your SEO efforts will be more effective and efficient because you have elicited one major factor that greatly contributes to any drop in website ranking.

How to Optimize Facebook Posts

Posted on October 29, 2012 by jon

Social media marketing is an important part of any online marketing campaign for businesses aimed at increasing traffic to its site and improving overall business activities. With the huge market offered by social media sites and networks, many website owners are pushing their efforts towards social media marketing.

But social media marketing also needs SEO. Online marketing outsourcing experts are aware that interaction on social media sites is very dynamic and as such providing continuous flow of new and updated content is extremely important. Blogs or posts need to have the necessary optimization elements in order to achieve the desired results for the business. Some of the time-tested optimization techniques are listed below:

Facebook users consume content fast. They are always looking for new information and content. This should be considered when posting social content. Timing is critical. You should be able to hit the target customer at exactly the right time – the time that Facebook users are in the right mood to go through your social contents of posts, and when they are in the right mood to respond to it.
Focus on refining high quality content (taking in SEO elements like keywords, links, etc.) and post it across the social media community.
Engage with Facebook users. They are also social consumers. Create content which will get the interest and attention of the Facebook community. It is important to listen, learn and engage.
Less is more. For those involved in internet marketing outsourcing, this cannot be overemphasized. Pushing marketing efforts in tens of thousands Facebook followers who are not engaging with your post (brand) is a total waste. It is better to have a thousand active and engaging followers than 10, 000 who are not giving your content any attention.
Offer unsolicited help or advice. Facebook communities do take note of and appreciate those that make sincere attempts to help each other. Provide useful and helpful tips. The effort will pay off some time. Invest in helping others to reap rewards.
Pay attention to what the Facebook communities have to say about your content; about other’s content. This will help you determine what they are interested in, or what they are looking for, etc. You can then cater your campaign to such information.
Use Facebook to support customer initiatives. This is a good way to engage your Facebook community. If there is a new trend in social media, encourage the community to try the new trend together. The resulting exchange of information about such an event is sure to go viral.
Your Facebook community might include industry partners or business affiliates. Encourage and politely request them to talk about your brand, product or services within the Facebook community. This is a very effective and powerful way to sound off your marketing messaging.
Get the attention of Facebook users by using interesting and eye-catching images. Photo posting at Facebook will get the users to pause for a while to check what the image or photo is all about.
Set target specifics. Now, Facebook came up with target specifics like gender, age, location, interests, education, status and even language. A more defined audience can see your page posts if your post is not for the general public’s view. Setting your specifics on each post reaches a more targeted audience who are likely to read and talk about your post.

If you truly want to leverage on your social media campaigns, you have to make some tweaks on your posts to be sure that the right audience will see your posts at the right time. Doing so will increase user engagement and would create interactivity amongst users and page administrators. Thus, a relationship was already established between consumers and producers.